With all you have to juggle these days, it’s easy to let your brand’s messaging slip down the priority list.

After all, you’ve got a business to run.

But here’s the truth, my friend:

How? 

With a clear, consistent brand voice — plus compelling service descriptions, bios, and brand values — your website becomes a marketing powerhouse. The ultimate client acquisition tool.

This allows you to spend less time sifting through leads.

Less time meeting with prospective clients who aren’t a good fit.

Less time stressing about your content and marketing strategy.

Less time crossing your fingers for that next wave of referrals. 

So you can invest your time and energy collaborating with dream clients, increasing your revenue, and growing your business.

As a copywriter for interior designers and lifestyle brands, I’ve seen firsthand how custom brand messaging and website copy can take your business to the next level.

Because when your marketing words are crystal clear about…

• who you are

• what you offer

• who you love to work with

• and why you’re the perfect fit for your ideal client

…your dream clients know they’re in the right place. They’ve finally found the designer they’ve been looking for.

And they can’t wait to pay top dollar for your expertise.

But if your scroll-stopping portfolio isn’t supported by strategic marketing words, you’re leaving money on the table.

So if you:

• aren’t quite sure how to tell your story effectively

• struggle to talk about yourself - and hate the idea of coming across “salesy”

• get bogged down trying to find the perfect words

• don’t know how to help the right people find you online

• can’t find the time to take on one more thing

  
  

I hear you.

You want to cut through the noise, find your people, and serve them well.

So you can grow your business and increase revenue - without burning out in the process.

Ever feel like your marketing to-do list is way too long - and you don’t really know where to start?

Let’s fix that.

Hi there, I’m Katie, Your interior design copywriter & Brand Messaging Guide.

Through custom website content and optimized marketing words, I channel your brand’s unique voice to connect with readers in a way that builds industry recognition, authority, and trust. 

Once a starry-eyed interior design grad student myself, I fell in love with the world of interiors but feared I’d burn out logging too many hours in AutoCAD. Instead, I’ve merged my passion for writing and interior design to provide expert copywriting for interior designers, stylists, and lifestyle brands.

With a B.A. in Arts Education, years of freelance copywriting for an award-winning content studio, plus design experience with iconic brands including Crate & Barrel and Anthropologie, I’ve worn a lot of hats in this industry. Today, I bring the unique cocktail of design knowledge, communication and writing skills, and strategic marketing vision to help grow your interior design brand.

Great interior design is more than just a pretty room. It has a viewpoint. It tells a story. Well-designed spaces are informed by the human experience, not just aesthetics. The same goes for great copywriting: it’s not enough to string together beautiful words.

Skilled copywriting is the ultimate balance of form and function. To truly connect and compel readers into action, your content must be designed with both human readers and search engines in mind. As an interior design copywriter, I rely on creative writing techniques, sales psychology, and SEO knowledge to get your story told effectively. Translating your design expertise, vision, and voice into brand messaging that reaches and engages your target audience.

You don’t have to DIY your interior design copywriting.

I’m here to create aligned brand messaging & craft powerhouse marketing content — so you can focus on what you do best.

Why me? 

When you work with me, you not only get great copy — you also gain a trusted partner who’s deeply invested in growing your business.

That’s why my process always includes:

• Guided pre=work, plus a 60-minute strategy call to get to the heart of you and your brand

• A deep dive into your testimonials and client feedback to better understand your target audience and what they want

• Strategic keywords and topics your clients are searching for

• Thoroughly researched content that builds your brand’s credibility and speaks to your audience

• Formatting that keeps readers engaged

• Third-party editing for work that’s error-free and ready to go

• A round of complimentary revisions to ensure we get your messaging just right

Plus,

I’m a stickler for deadlines.

I understand your industry, your passion, and your client base.

I use proven SEO, copywriting, and marketing techniques to help you stand out online, draw in dream clients, and grow your interior design business.

Copywriting Services + Rates

Promote your beautiful business with confidence and ease.

This week-long VIP copywriting experience digs deep into your brand values and delivers a custom, comprehensive messaging foundation you can draw on time and time again.

Any of these sound familiar?

• You’re ready for elevated marketing words that speak to higher-ticket clients.

• You want to highlight your unique value and skills to prospective clients (without sounding “salesy”).

• You need website words that reflect your business’ growth but have too much on your plate to tackle it alone.

• You want messaging that goes deeper and highlights your brand values to attract right-fit clients.

• You know writing isn’t your strong suit and would love to partner with a pro to reach that next level in your business.

If so, this VIP service might be exactly what you’ve been looking for.

Ready for elevated, custom brand messaging in record time?

Your website is your brand’s digital storefront. Does it live up to the business you’ve worked so hard to build?

That gorgeous portfolio of yours deserves website words that:

• Capture your unique personality and style

• Tell your brand’s story in a clear, compelling way

• Weed out not-right clients and tire kickers. (This means no more discovery calls with people looking to “pick your brain”)

• Build industry authority, trust, and recognition 

• Set you apart from the crowd

Explore the FAQs below to see if a full-service website copywriting package is right for you.

Ready for website words that work as hard as you do?

With email, your content isn’t held hostage by flaky social media algorithms.

A solid email list means you get more eyes on your content, more traffic to your website, and a better ROI than any other marketing strategy out there.

Wanna build your business (not just Zuckerberg’s?)

With the List Building 101 package, you get:

• A custom lead magnet — a compelling piece of content expertly written in your signature brand voice to capture attention and build your email list.

• Graphic design — complete with your brand fonts, colors, and logo. All you have to do is upload it!

• Compelling landing page copy that has readers clamoring to hand over those email addresses, stat. 

• Plus a custom welcome email sequence to let readers know they’re in the right place. This series of strategic emails blends sales psychology with custom brand storytelling, for readers who say, “Waaait...did we just become best friends?!”

Start from scratch, end with raving fans who can’t wait to see your name pop up in their inbox. (And whip out their wallet when it’s time to book a consultation, buy your course or product, and shop your affiliate collections).

Starting at $1,950

Looking for a one-stop shop to level up your marketing game, meet more dream clients, and grow your design business?

Testimonials

“Katie has been a trusted contributor for several of Meredith’s high-profile online publications, including Better Homes & Gardens, Real Simple, Parents, and InStyle for more than 5 years. I’ve had the pleasure of assigning and editing Katie’s work in both branded (native ad) and editorial content spaces, and she always brings her best work to the table across topics and interest areas. From wellness hacks to washroom organization tips, fashion trends to family mealtime solutions—Katie is an editor’s dream contributor. In spite of never even having set foot in our newsrooms, she has an innate sense of voice that pivots perfectly no matter which brand she writes for. In addition to bringing a sense of creativity to her work that only an artist could cultivate, her writing style has a distinctly relatable approach. Not to mention, she’s a true delight to work with. Simply put, she just GETS IT, and navigates the tightest deadlines and most challenging clients with ease.”

APRIL SAYLOR

Creative Strategist

The Foundry | Meredith Corp

"Katie has been a terrific asset for our branded content studio for years.

Her expertise covers a wide range of different topics and verticals, from home to food to pets, and her work is exemplary. Katie is particularly good at working on quick turnarounds and compressed timelines, and I trust her to conduct in-depth interviews and create sterling copy.

I highly recommend working with her!”

EVAN SCOTT SCHWARTZ

Editor — Sports, Auto & Home

The Foundry | Meredith Corp

Copywriting Portfolio

My words have appeared in top digital publications including:

Better Homes & Gardens, Real Simple, InStyle, People, and Parents.com

And on behalf of top brands including:

Facebook, Home Depot, March of Dimes, Similac, IKEA, US Bank, and more

Now, I’m channeling those same corporate copywriting skills and leveraging them for creatives and entrepreneurs like you.

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A full messaging suite to find their voice and own their expertise

Ready to discover how great copywriting can grow your interior design business? Let’s chat.

Fill out the form below to get started.

I’ll follow up with next steps and a link to schedule your free consultation call.

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