Katie Boyce

Wanna know the most important piece of your interior design business’ marketing strategy?

Connection.

That’s right. Not branding. Not credentials. Not even that stunning portfolio of yours. (Though that definitely helps!)

Your job as an entrepreneur isn’t to tell someone about what you do.

Instead, focus your marketing efforts on showing them how you can deliver exactly what they need. To make the reader feel personally understood. To show them how you’ll solve their problems in a way others can’t.

That is what connects and persuades. What turns casual readers into paying clients.

But how can you target your marketing efforts and create real connection if you don’t know exactly who you’re speaking to?

This is where an ideal customer profile — or client avatar — comes in.

Creating a thoughtful client avatar allows you to:

• clarify your brand messaging

• save some cash (with more efficient marketing, content creation, and client outreach)

• spend less time on your marketing strategy

• give your content a boost in search results

• draw in your new favorite clients

Sounds awesome, yes?

I’ve created these free resources to help you zoom in on exactly who you’re trying to reach so you achieve better results from your marketing efforts and draw in those dream interior design clients.

These infographics provide insight into:

• what a client avatar is

• how it can help grow your interior design business, and

• which questions you should ask to create your very own dream customer profile

In less time than it takes to flip through that issue of AD on your coffee table, you can create a powerhouse client profile that supercharges your marketing strategy.

Grab your free downloads below to get started!